The $99 New Patient Special is a phrase that sends chills down the spine of many dentists. It's cheapening undertones and blatant use of money in an ad headline make it feel like a slightly more attractive Groupon offer. What "dental marketing specialist" could...
Stop watching everyone else’s highlight reel and make your own. In the ten years I have been servicing the dental industry I’ve had the opportunity to work with some pretty great business owners. However, they all didn’t start that way. The main reason was because...
Are your dental practices transactional or relationship-based? Being a healthcare provider these days means having to see a lot of patients. There are a lot of factors that make it difficult for dental practices to give their patients the time they would like to. But...
The Cost of Dental Marketing See if you can relate to the following. You spend thousands of dollars a month on marketing. Marketing Company A sends you reports each month showing great success with online analytics and phone calls but you’re still not seeing as many...
I think it’s always fun to make comparisons between different businesses because it makes people think outside the box. When you only read dental content you might miss some great ideas on how other people are doing business. Since most dentists are engaged in some...
It's time to be the loudest! If you manage marketing for a group practice with numerous locations under the same name you can win big by leveraging your advertising dollars. In this scenario, the dentists in each practice are most likely associates so the management...
I think we have all realized that marketing isn’t passive. The set it and forget it advertising days have long been over. We can safely say the Groupon era has ended, providing opportunities for service-based industries like dental to thrive on branding and...
